Kate Kosaya

Digital Marketing, Branding and Content

Resume

Summary

Digital marketing professional with experience in social media and audience development, and a strong combination of creative, technical and analytical skills. Motivated by challenges, change and opportunities to drive growth.

Skills

  • Social Media Marketing
  • Content Marketing
  • Community Management
  • Email Marketing
  • Analytics and Reporting
  • Project Management
  • HTML, CSS, tracking-related JavaScript
  • Creative Production

Experience

Content & Social Media Consultant

September 2016 - Present

  • Provided consultation and produced custom social media content for online and print publications, including Greatist, Clean Eating Magazine, Vegetarian Times, TASTE.
  • Contributed to Saveur.com, Food52, CountryLiving.com, BuzzFeed, FoodGawker, FeedFeed, Community Table and MindBodyGreen.
  • Founded food & lifestyle platform Lublyou.com and wellness community newsletter Papaya Weekly.

Content Marketing & Social Media Manager at The International Culinary Center, New York

April 2015 - September 2016

  • Fully responsible for content marketing strategy & execution, weekly reporting & analysis.
  • Organically grew Facebook following by 50% and Instagram following by 55%, built out Ambassador program.
  • Founded an email marketing program targeting 100K+ subscribers.
  • Built and lead a team of freelancers, interns, student and staff contributors to create and execute campaigns and initiatives across channels in a consistent brand voice.

Digital Marketing Manager at Keokee Media & Marketing Agency

January 2013 - August 2014

  • Developed strategies for clients involving front-end and back-end development of websites, and online campaigns across social, web, mobile, online advertising, and search to enhance clients’ storytelling and drive growth.
  • Strengthened marketing consultation as a revenue channel for Keokee and generated additional client projects by reworking the company’s digital marketing project framework.
  • Doubled the online following and social engagement of the company’s online community platform through improvements in content quality and interactive social promotions.

Customer Business Development Capability Specialist at Procter & Gamble

August 2011 - July 2012

  • Supported the development and deployment of Sales Capability programs for employees of Procter & Gamble and its business partners in Eastern Europe.
  • Optimized conference costs and amenities by building relationships, negotiating and making agreements with hotels and conference vendors.
  • Managed logistics for large scale international business development trainings.

Marketing Coordinator at ​FSUE "MMPP Salut"

February 2007 ­- July 2011

  • Created marketing materials for print and online promotions.
  • Participated in sales and marketing presentations at industry trade shows.

Education

BA, Tourism & Hospitality Management at ​Russian State University of Tourism & Service

Graduated as Valedictorian in 2010