Kate Kosaya

Digital Marketing, Branding and Content

Resume

Summary

I am a digital marketing professional with experience in lead generation and community development, and a unique combination of creative, technical and analytical skills.

Skills

  • Cross-channel Strategy
  • Content Marketing
  • Owned, Earned, and Paid Social
  • Email Marketing
  • Influencer Outreach
  • Event Management
  • SEO Techniques
  • Paid Search, Adwords, SEM
  • Analytics and Reporting
  • HTML, CSS, tracking-related JavaScript
  • WordPress, Drupal
  • Photography and Videography

Experience

Freelance Content Creator

September 2013 - Present

  • Produced writing, photography and video for online and print publications, including Greatist, Clean Eating Magazine, Vegetarian Times, TASTE.
  • My work has also been featured on Saveur.com, Food52, CountryLiving.com, BuzzFeed, FoodGawker, FeedFeed, Community Table and MindBodyGreen.
  • In addition to client work, I maintain a personal lifestyle and food blog, Lublyou.com.

Consultant at Penguin Random House

December 2014 - September 2017

  • Provided regular consultation and web content including recipes, articles, and food photography for Tastebook and TASTE.

Content Marketing Manager at The International Culinary Center, New York

April 2015 - September 2016

  • Led content marketing strategy and worked across the company to recruit students, faculty, senior staff, alumni and interns to contribute content and establish an online community around the school.
  • Over one year, organically grew Facebook following by 50% and Instagram following by 55% through a combination of content quality/frequency adjustments, partnership promotions, and exploration of new content formats and emerging promotional platforms.
  • Founded a monthly email marketing program that was sent to 100K+ subscribers.
  • Created and led workshops for staff and students on digital marketing and branding.

Digital Marketing Manager at Keokee Media & Marketing Agency

January 2013 - August 2014

  • Strengthened B2B marketing consultation as a revenue channel and generated additional client projects by reworking the company’s digital marketing framework.
  • Doubled the online following and social engagement of the company’s online community platform through improvements in content quality and interactive social promotions.
  • Created and executed multi-channel marketing strategies for client businesses, including Social, Email, PPC, Organic Search.

Capability Specialist at Procter & Gamble

August 2011 - July 2012

  • Optimized conference costs and amenities by building relationships, negotiating and making agreements with hotels and conference vendors.
  • Managed logistics for large scale international business development trainings.

Marketing Coordinator at ​FSUE "MMPP Salut"

February 2007 ­- July 2011

  • Created marketing materials for print and online promotions.
  • Participated in sales and marketing presentations at industry trade shows.

Education

BA, Tourism & Hospitality Management at ​Russian State University of Tourism & Service

Graduated as Valedictorian in 2010